Who is Janine?


Janine Rogan, CPA is a passionate keynote and TEDx speaker. She is the Founder and CEO of The Wealth Building Academy Inc., and an award winning CPA. Her mission is to educate and empower women to confidently and profitably grow their wealth, through financial feminism - financial equality for all.

Janine has been featured internationally by a number of publications and has delivered keynotes to thousands of individuals and companies around the world. She currently sits on the CPA Alberta Education Foundation board, the board of FESA, and the planning committee of the AICPA Global Women’s Leadership Summit. Her debut book “The Pink Tax” will be every books are sold in May 2023.

Janine is a University of Alberta alumni, born and raised in Edmonton, Canada. She is currently based out of Calgary where she lives with her husband Andrew and son Theodore.

The Lemonade Stand


One of my first money memories is of starting a lemonade stand one hot summer Sunday with two other kids from down the street, a pair of sweet young boys whom I corralled into business with me. Together, we mixed the lemonade, made a sign, and put up the stand, charging a cool loonie (one Canadian dollar) per thirst-quenching cup. Business was brisk that day, and by the time we had sold all the lemonade, we had in its place a respectable bowl full of our neighbours’ loose change. It was time to divvy up the proceeds of the day’s sales.

That’s when I pretended to not understand the difference between a loonie and a quarter. After convincing the two boys that all the coins were of equal value, I divided all the coins equally among us—making sure that most of the loonies were in my pile. My father later audited my split of the proceeds and proceeded to educate us all about the different value of the coins—something he knew I was already keenly aware of. He took me aside and spoke to me about the importance of honesty and integrity. 

Suitably shamed, I have never tried to hoodwink anyone again. Perhaps from an early age, I was already fighting the patriarchy. When I was a little girl, I was told that I could be anything I wanted. But if this is so, why is it that, even today, white women in the US make only 83 cents for every dollar men earn? The truth is that because I was born with two X chromosomes, achieving … well, really anything is more challenging. So it could be that even as a little girl, I realized that having more money was an advantage. Money is a tool that allows you to live a certain life, and while it’s not the be all and end all, it sure makes life easier if you have it.